Everybody needs the Kick, the Shove, the Umph in the key moments — to the finish line, the max out rep, to summit that hill...

Cúmór is the only gear that uses Enclothed Cognition to do just that. Actively working with you throughout your workout and before – calling you from your wardrobe to put on your workout armor and go. 

Cúmór strives to create stronger Mental and Physical Connection giving you the Will and Power to push beyond any perceived limits.

With the right Attitude and Purpose, anything is possible.

Workouts start Before you put your gear on.

 Deep Dive into Enclothed Cognition >

Popular Apparel

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Power DryBlend® Unisex T-Shirt

Power DryBlend® Unisex T-Shirt
£25.00
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Strength DryBlend® Unisex T-Shirt

Strength DryBlend® Unisex T-Shirt
£25.00
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Balance DryBlend® Unisex T-Shirt

Balance DryBlend® Unisex T-Shirt
£26.50
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Drive DryBlend® Unisex T-Shirt

Drive DryBlend® Unisex T-Shirt
£24.00
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Grit DryBlend® Unisex T-Shirt

Grit DryBlend® Unisex T-Shirt
£24.50
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Strength Unisex Hoodie

Strength Unisex Hoodie
£48.00
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Red Fiber Unisex Track Jacket

Red Fiber Unisex Track Jacket
£81.50
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Cumor Crop Hoodie

Cumor Crop Hoodie
£49.50
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Heavyweight Hooded Unisex Sweatshirt

Heavyweight Hooded Unisex Sweatshirt
£37.00
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Vintage Dyed Creator Unisex T-Shirt

Vintage Dyed Creator Unisex T-Shirt
£21.00
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Urban Sweatpants Unisex

Urban Sweatpants Unisex
£34.50
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Large Back Unisex DryBlend® T-Shirt

Large Back Unisex DryBlend® T-Shirt
£21.50
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DTGT is all about ‘Doing the Tough Thing’. Challenging yourself to bring the intensity whether it’s:

  • Sprinting that hill.
  • Doing the brutal set.
  • Hitting HIIT Hard.
  • Plunging cold water.
  • Doing any Challenging Thing you've been avoiding — even just going and see what happens when you get there…

Our DTGT collection is here to spur you on. Doing ‘Tough’ builds resolve to fear less and grow better habits.

Choose Tough — Then do it anyway!

Why You Say?

Research shows that consistently taking on difficult challenges expands the anterior mid-cingulate cortex (aMCC)—a key area of the brain linked to willpower, resilience and persistence and longevity.

THE RESULT:
• More confidence.
• More discipline.
• A stronger body.
• A stronger mind.
• A longer, healthier life.

Head to the Psycho•Physical Training Page for inspiration, workouts, science and mindful strength training designed to build strength from the inside out. One challenge won't change you, consistency will.

Workouts start before you put your gear on — the moment you think of it. What your gear says matters. To grab you. Put it on. Then the work starts.

GRAB THE GEAR – Go Do Your Thing 
DTGT Men > DTGT Women >

DTGT Men

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DTGT - Ring-Spun Cotton

DTGT - Ring-Spun Cotton

DTGT - Ring-Spun Cotton
£17.50

DTGT Women

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DTGT Cropped Fleece Hoodie

DTGT Cropped Fleece Hoodie
£51.50

We first 
form habits.
Then they 
form us.

Elite Collection — Warrior Psycho•Physical archetype for the athlete who's brings the battle and pushes beyond the limits.

Wear Warrior — to bring the fight!

Subscribe for access and exclusive elite gear...

Born 
legend 

Cúmór is founded in the Celtic folklore of Cú Chulainn, the greatest of Irish warriors with legendary mind-over-matter strength, passion and skill like no other. We endeavour to engage our own inner warrior in whatever we do.

 Find Out More