Apparel and Training for stronger Mental and Physical Health. Know what you have in the bag - unleash it when needed:
Strength noun:
Built from the inside out.
Power noun:
Mindset before muscle.
Drive noun:
Attitude that never quits.
Plus lots, lots more...
Grow your Willpower Center (aMCC) with the ' DTGT TOUGH' challenge as we like to call it and there's good science behind it.
Easy never changed anyone so do:
• The brutal set.
• Sprint that hill.
• Hit HIIT Hard.
• Plunge the cold water.
• Any challenge you've been avoiding.
Research shows that consistently taking on difficult challenges expands the anterior mid-cingulate cortex (aMCC)—a key area of the brain linked to willpower, resilience and persistence and longevity.
THE RESULT:
• More confidence.
• More discipline.
• A stronger body.
• A stronger mind.
• A longer, healthier life.
Head to the Psycho•Physical Training Page for inspiration, workouts, science and mindful strength training designed to build strength from the inside out.
One challenge won't change you. One challenge, repeated every day, will. Start small and stay consistent — Keep showing up.
Cúmór's Elite Tops are designed with Psycho•Physical Archetypes for the athlete who's looking for that secret ingredient and push beyond.
Wear Warrior — to bring the fight!
Cúmór is founded in the Celtic folklore of Cú Chulainn, the greatest of Irish warriors with legendary mind-over-matter strength, passion and skill like no other. We endeavour to engage our own inner warrior in whatever we do.
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