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Practical training cards. Simple Tension exercise you can do at home. How to apply Psycho•Physical Training with gym equipment. Plus how to apply it outdoors - running, walking or doing body weight training etc.  

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DTGT and The Burn Cycle

Gearing UP with DTGT puts you straight into The Burn Cycle because of the built-in self-instruction.

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A little more and FAQ's

The Science of Behaviour and the Power of Suggestion

Behaviour is a corner stone of everything we do, which develops subconsciously over time - good and bad. Behavioural science is the study of these automatic - and for the most part - invisible habits that can help us or hinder us achieving our goals.

Frequently asked questions

1. What is Active Imagination?

Active Imagination is a technique of developing rich, realistic imagery and scenarios, and while there are other imagination exercises within sports psychology, this is unique to Cúmór CIM.

2. What are Purposes?

Purposes are what drive us as human characteristics and (without studying psychology for years) using them is a very accessible way of understanding ourselves, and changing our behaviour if we want to. From a health perspective there are a few main Purposes which we focus on. Purposes are always described as a "want" and always come with a description e.g.

I want to be HEALTHY
With regards to my body, I want to have thoughts of its good health alone.

I want a LONG LIFE
I want to live for as long as I want.

I want to SUCCEED
I want to lose myself within well-deserved or well-earned circumstances.
I want to achieve what I have decided to achieve.

Just as Purposes can assist us, they can also hinder or get in the way of what we want to achieve e.g.

I want to FAIL
I don't want to achieve what I can.

There are approximately over on hundred Purposes. To find out about how to use them, subscribe to our mailing list for updates on upcoming video series.

3. What are Sub-Purposes?

Sub-Purposes are what we use to breakdown to Actions within Active Imagination in all aspects of training e.g.

I want to be STRONG
I want to be FIT
I want to be Ripped

Find out about how to use them and subscribe to our mailing list for updates on upcoming video series.

4. What are Performance Blockers?

Performance Blockers are subconscious negative thoughts or Purposes that counteract performance improvement.

These can be as simple as "I can't" or "I'll never" or can be deeper hidden to 'I want to Fail" because you think you don't deserve success. Once these Purposes become visible through awareness, they can be re-programmed for the better.

5. What is “Act As If” Performance Technique?

“Act As If” is a well-established cognitive and behavioural strategy used in sports psychology to help athletes adopt the mindset, habits, and behaviours of the performer they aim to become. Rather than waiting for confidence or motivation to appear, the approach encourages individuals to behave as though they are already capable, prepared, and committed. This shift in behaviour creates the psychological conditions needed for performance to improve.

At its core, “Act As If” works by aligning action with intention. When athletes train, prepare, and compete as if they already belong at the next level, the brain begins to recalibrate what it perceives as normal. This builds self-efficacy — the belief in one’s ability to succeed — and initiates a self-reinforcing loop where behaviour drives belief, and belief drives performance.

The technique is closely linked to self-perception theory, which suggests that people form beliefs about themselves by observing their own actions. In a performance context, this means that consistently engaging in the behaviours of a confident, disciplined athlete leads the mind to conclude, “This is who I am.” Over time, identity shifts from aspiring to embodying.

A key element of “Act As If” is role adoption. Athletes consciously step into the role of the person they want to become — training like them, preparing like them, and responding to challenges the way they would. This mental rehearsal and behavioural immersion helps internalise the attitudes, standards, and responses required for success. Rather than imagining change, the athlete lives it.

One of the biggest barriers to performance improvement is self-sabotage, often driven by automatic, unhelpful thoughts such as “I’m not fit enough,” “I don’t belong here,” or “I’ll fail anyway.” These thoughts can lead to avoidance, reduced effort, and early disengagement — even when the athlete knows better.

“Act As If” interrupts this cycle. Instead of debating negative thoughts, the athlete behaves as someone who expects to improve would behave: they show up consistently, seek coaching, follow structured training, and stay engaged when discomfort appears. For example, booking sessions with a coach or committing to a programme creates accountability, improves execution, and accelerates progress — regardless of initial confidence levels.

Crucially, this approach does not require belief to come first. Athletes do not need to silence doubt before taking action. By acting first, belief follows — often faster and more sustainably. Performance improves not through wishful thinking or attraction, but through deliberate behaviour that trains both mind and body to adapt.

In sport, progress belongs to those who Prepare with Intent — and act like the athlete they are becoming, long before the results arrive.